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Explore the major promotions conducted by 16 key retailers, presented with information from the Path to Purchase Institute's library of retail profiles and market intelligence.
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7Rewards The retailer’s mobile application allows shoppers to scan a barcode at checkout to earn 10 points for every dollar spent, which can be redeemed for free snacks and drinks. Members also regularly receive limited-time deals including discounted or free drinks. Users can earn bonus points by purchasing select SKUs or playing games within the app. ____________________________________________________ 7-Eleven Day The retailer typically gives out small Slurpee drinks free in stores on its “birthday” on July 11, aka 7/11. In 2020, to avoid encouraging crowds during the COVID-19 pandemic, 7-Eleven offered 7Rewards loyalty members a coupon for a free medium Slurpee valid throughout July. ____________________________________________________ Conservation International 7-Eleven partners with the nonprofit on projects based on reducing its carbon footprint and helping local communities. The retailer began devoting 1% of its operating net income to these causes in 2017. ____________________________________________________ Operation Chill The community outreach program empowers local law enforcement officers to give “tickets” to kids they observe doing good deeds or exhibiting positive behavior. The ticket is a coupon for a free Slurpee. ____________________________________________________ Project A-Game Franchisees and corporate store managers contribute to local schools and youth sports organizations through grants. ____________________________________________________ VetRewards Partners with Veterans Advantage to offer special perks to U.S. military veterans via the 7Rewards loyalty program. Veterans receive 800 points when signing up and 1,000 points for every $10 spent using the 7-Eleven app. They also receive a free coffee or Slurpee when they use the app on Memorial Day, the 4th of July or Veterans Day.
Ongoing Programs at TOP RETAILERS | 2020
ONGOING PROGRAMS
CAUSE/COMMUNITY PROGRAMS
COVID-19 Disruptions Highlighted
Legacy Ahold banners operate similar loyalty programs under different names: Choice Rewards at Giant Co., Flexible Rewards at Giant Food and GO Rewards at Stop & Shop. Members accrue one point for each dollar spent. Points are redeemable for discounts on future trips, gas savings or personalized weekly offers. ____________________________________________________ My Hannaford Rewards Hannaford’s loyalty program grants members 2% off all private label products, plus personalized coupons. Points are redeemable quarterly for a discount on future receipts. ____________________________________________________ Shop & Earn MVP Customer Rewards Food Lion’s loyalty program offers personalized savings on frequently purchased products and categories. Rewards are trackable through the chain’s website or mobile app and automatically redeemed on a member’s next trip. ____________________________________________________ MVP Savings Center In-store kiosks at Food Lion that deliver advertised specials and personalized coupons based on a loyalty cardholder’s shopping history. ____________________________________________________ A+ School Rewards Program A back-to-school-themed rewards program for Stop & Shop loyalty cardholders that lets members earn “A+ points” on purchases to support local schools. ____________________________________________________ Food Lion Feeds Periodically activated to benefit local Feeding America-affiliated food banks, the cause platform includes a springtime effort that ties donations to purchases of products from partnering manufacturers and a holiday effort soliciting donations of cash or private label products. ____________________________________________________ Stamp Out Hunger Food Drive Food Lion activates its Food Lion Feeds platform to sponsor the National Association of Letter Carriers and the U.S. Postal Service’s annual campaign. ____________________________________________________ Hannaford Helps Schools Shoppers earn money for a designated school by purchasing eligible items from roughly 30 manufacturers highlighted at the shelf and in circulars. ____________________________________________________ Giant National Capital Barbecue Battle Since 2016, Giant Food has served as the title sponsor of the annual event in Washington, D.C., benefitting the USO of Metropolitan Washington-Baltimore and Capital Area Food Bank. In 2020, the event morphed into a month-long, virtual experience due to the COVID-19 pandemic. ____________________________________________________ Childhood Cancer Awareness Month Giant Food stages an annual fundraiser for pediatric cancer from late August through early October, selling $5 coupon books to raise money for the Johns Hopkins Kimmel Cancer Center and The Children’s Cancer Foundation.
Just for U The chainwide loyalty program reached 20.7 million households in fiscal 2019 and delivers almost 400 million personalized promotional deals each week through a variety of digital channels, according to the retailer. ____________________________________________________ Stock Up Sale Price discounts on various products with no limit on the number of SKUs purchased. ____________________________________________________ Monopoly An annual promotion that typically runs for 13 weeks, structured as a collect-and-win game and supported by a plethora of P-O-P materials including account-specific displays, circular features and digital marketing. ____________________________________________________ Anniversary Sale An annual sales event held in late summer with support from P-O-P materials, circular features, TV spots and digital marketing. ____________________________________________________ Summer Sale An annual sales event securing plenty of in-store, digital and circular support. ____________________________________________________ Natural & Organic A companywide awareness campaign promoting private labels O Organics and Open Nature. P-O-P materials such as shelf tags, digital activity and circular features support. ____________________________________________________ Signature Meals Co-marketing program offering deals on prepared meals and Coca-Cola SKUs in deli departments at most chains. ____________________________________________________ Every Day is Baby Day An ongoing bulk-purchase incentive on baby products intended to highlight the category using frequent promotional materials in stores and in chain circulars. ____________________________________________________ Take A New Look A companywide, omnichannel co-marketing program showcasing Unilever’s personal care brands with a long-term bulk-purchase incentive supported by plenty of digital, circular and in-store activity. ____________________________________________________ Nourishing Neighbors Fund A companywide checkout and online donation program to support hunger relief organizations, with a particular focus on breakfast programs for kids. ____________________________________________________ Fight Hunger Acme Markets partners with the NFL’s Philadelphia Eagles in April to stage a food drive benefiting local nonprofit, Coalition Against Hunger. Shoppers can purchase pre-packed bags of groceries for donation. ____________________________________________________ Hockeyville Chains participate in Kraft Heinz’s national Hockeyville competition, in which local youth hockey teams can enter to win rink upgrades. Shaw’s and Star Market have staged overlaying sweeps with the NHL’s Boston Bruins. ____________________________________________________ (Holiday) Donation Solicitation Stores partner with local food banks and charitable organizations in their communities, especially during the holidays, to support families in need. Shoppers can make tax-exempt donations at checkout.
Amazon Prime Members of the paid loyalty program receive a slew of benefits including free fast shipping for eligible purchases; streaming of movies, TV shows and music; and exclusive shopping deals (including at Whole Foods Market) and selections. ____________________________________________________ Deal of the Day A single item or small set of closely related items discounted for one day only. ____________________________________________________ Lightning Deals Promotions offered in a limited quantity for a very short period of time. ____________________________________________________ Treasure Truck Delivering limited-time deals on new, trending or exclusive products plugged via text message, this fleet of trucks used to roam select major cities dispensing its rotating wares and staging pop-up events. It’s efforts turned to delivering care packages and masks at the start of the COVID-19 pandemic. Offers resumed in August with virtual events replacing paused, in-person events and purchases now shipped directly to homes. ____________________________________________________ AmazonSmile A microsite slating 0.5% of the price of eligible AmazonSmile purchases to a registered charitable organization chosen by the shopper. ____________________________________________________ The Climate Pledge Co-founded by Amazon in 2019, the pledge is a commitment to meet the Paris Agreement ten years early and reach net zero carbon status by 2040. ____________________________________________________ Amazon Future Engineer A childhood-to-career program aimed at increasing access to computer science education for children and young adults from underserved and underrepresented communities.
ExtraCare The loyalty program is an asset that pervades nearly every aspect of CVS Pharmacy’s marketing and merchandising efforts. ____________________________________________________ ExtraCare Beauty Club A way to reward customers for qualifying cosmetics, fragrance, hair care and skin care purchases. In addition to ExtraBucks rewards, member benefits include a birthday gift, exclusive deals plus other discounts and perks. ____________________________________________________ Coupon Center An in-store kiosk that provides general and personalized deals to ExtraCare cardholders and coupons for weeklong offers. Also dangles a “Mystery Offer” each week via circulars. ____________________________________________________ Hair Color Loyalty Program Launched in 2017, the program incentivizes ExtraCare members who make a cumulative purchase of seven hair color products with a coupon to receive the eighth free (up to $9). The program resets every year. ____________________________________________________ CarePass A subscription service that offers members a suite of benefits and rewards including free delivery on prescription medications and other SKUs, 20% off CVS Health branded items and a 24/7 pharmacist helpline. Subscriptions are paid for on a monthly or annual basis. ____________________________________________________ Beauty Unaltered/CVS Beauty Mark An overhaul adding “Digitally Altered” or “Digitally Unaltered” labels across all marketing channels to highlight and promote a more authentic and realistic image of beauty in advertising materials. ____________________________________________________ Go Red for Women CVS became a national sponsor of the American Heart Association’s Go Red for Women movement supporting women’s heart health in 2017. Throughout February, shoppers can donate $1, $3 or a larger amount at store registers or online. ____________________________________________________ American Lung Association CVS has long fundraised for the ALA by soliciting donations online and at checkout, most recently joining the ALA’s COVID-19 Action Initiative, aimed at increasing access to the vaccine in hardhit communities and expanding detection tests and treatment therapies for respiratory viruses. ____________________________________________________ National Arthritis Awareness Month CVS sponsors the Arthritis Foundation’s annual “Let’s Get a Grip on Arthritis” program aimed at debunking myths about the condition. As in recent years, CVS pledged $1 to the Arthritis Foundation (up to $300,000) for each participating product purchased from OTC pain relief brands including Bayer, Pfizer and Johnson & Johnson. ____________________________________________________ American Cancer Society CVS has partnered with the nonprofit on several initiatives, including providing tobacco-control expertise and support to CVS Health’s Be The First initiative, a five-year, $50 million commitment to help deliver the first tobacco-free generation. Hallmark has tied in fundraising initiatives and provided an exclusive line of cards. ____________________________________________________ Recycled Playground Challenge A partnership with TerraCycle recruiting a CPG brand (Colgate-Palmolive’s Colgate in 2019 and Procter & Gamble’s Gillette in 2020) for a national recycling initiative. ____________________________________________________ American Dental Association CVS participates in the ADA’s three-year initiative aimed at helping shoppers achieve better oral health, spanning educational signage, a dedicated microsite and online support for ADA Seal-approved products.
DG Rewards Members earn discounts based on cumulative purchases of products from national brands and manufacturers via periodic promotions. Shoppers enter their phone number at checkout to track their progress. ____________________________________________________ $1 Dollar Deals While the retailer isn’t a true dollar store, it regularly promotes the approximately 2,000 products it sells for $1 with in-store signage and circular features. ____________________________________________________ DG Digital Coupons The dg.coupons. com website lets registered users clip more than 100 manufacturer and store coupons at any given time and redeem them in stores using a phone number linked to their account. ____________________________________________________ Dollar General Literacy Foundation The nonprofit awards annual grants to libraries, schools and nonprofit organizations that support literacy programs. It also sponsors the Kids in Need Foundation. ____________________________________________________ Paychecks for Patriots Dollar General founded the program in 2012, organizing hiring events around the country to help veterans find jobs. ____________________________________________________ St. Jude Children’s Research Hospital The retailer has supported the organization’s “Thanks and Giving” holiday fundraising campaign since 2005 by soliciting donations at checkout. ____________________________________________________ Autism Speaks The retailer since 2010 has staged an annual fundraising campaign that ties in to April’s designation as “Autism Awareness Month.” Stores solicit donations at checkout. ____________________________________________________ American Red Cross Dollar General has collected donations in stores and provided additional contributions to the nonprofit’s disaster relief efforts since 2010. ____________________________________________________ United Service Organizations (USO) The retailer has coordinated with Coca-Cola Co. every summer since 2017 on efforts to support the USO. ____________________________________________________ Marine Toys for Tots Foundation A sponsor since 2004, Dollar General collects toy donations through in-store dump bins during the holiday season.
Combo Loco A weekly promotion that dangles one or two free products with purchase of a related SKU. A number of offers are presented in every circular, with private labels getting the bulk of the activity, though national brands also can represent the purchase requirement or the incentive. Often, the item purchased is less expensive than the freebie. ____________________________________________________ Meal Deal Similar to Combo Loco, the weekly Meal Deal offers multiple free SKUs, often from national brands, with purchase of a fully cooked entree or fixings for a meal via in-store coupons. ____________________________________________________ Primo Picks A marketing and merchandising program that spotlights new private label, limited-edition and choice products (never national brands) and highlights H-E-B’s local ties via circular features, endcap displays and other signage. The product selection changes once every month or two. ____________________________________________________ Savings Roundup A weekly marketing program, typically leveraging a major manufacturer, that usually dangles $5-$10 off a future receipt with a qualifying purchase. The offer often ties thematically to Procter & Gamble’s monthly brandSaver FSI event. ____________________________________________________ H-E-B Hunger Relief Program The retailer works year round to raise awareness and battle hunger in Texas and Mexico, donating millions of pounds of food to food banks annually. ____________________________________________________ Back to School Donation Program An annual summer program soliciting $1, $3, or $5 donations at checkout, with funds going to local nonprofit organizations that provide school supplies to students in need across Texas. ____________________________________________________ Read 3 Annual BTS-themed in-store book drive, typically taking place in August, offering many coupon deals including a free children’s book. Shoppers can donate the books back to H-E-B to give them to organizations that support literacy. H-E-B has donated nearly 4 million books to children in need since 2011. ____________________________________________________ Excellence in Education A program that awards grants to schools to recognize the dedication and commitment of teachers, principals or school boards nominated by the public. H-E-B awarded a total of $430,000 in grants in 2020.
Garden Club Periodic emails offer advice and deals. An opt-in mobile component sends up to 10 texts per month containing the same offers and tips. ____________________________________________________ Special Buy of the Day A daily discount on select SKUs promoted via email and on the retailer’s home page. ____________________________________________________ Style Challenge Multiple times a year, the retailer enlists bloggers for DIY projects (generally following a seasonal theme) using national and private label products. The bloggers record the process on Home Depot’s blog. ____________________________________________________ New Lower Price The logo is often found on in-store displays and signs highlighting a new lower price on products. Qualifying products are also grouped together for e-commerce purchases. ____________________________________________________ Workshops Workshops are hosted Thursdays and Saturdays, and cover DIY projects, home maintenance and activities for kids. The programs have all morphed from in-store events to digital events due to the COVID-19 pandemic. ____________________________________________________ The Home Depot Foundation The organization focuses on improving the homes and lives of U.S. veterans, training skilled tradespeople and helping communities affected by natural disasters. The retailer has pledged to spend half a billion dollars on veterans causes by 2025 and to spend $50 million to train 20,000 people for careers in the home improvement industry by 2028. The Foundation spent $3.4 million in 2019 helping areas affected by fires, hurricanes and flooding by working with nonprofits such as the American Red Cross and Convoy of Hope. ____________________________________________________ Community Impact Grants Offers grant awards up to $5,000 to nonprofits focused on using volunteers to improve the community. ____________________________________________________ Veteran Housing Grants Program Provides awards of $100,000 to $500,000 to nonprofits that build or rehab housing for veterans.
Free Friday Downloads On select Fridays of each month, loyalty cardholders with a digital account can download a digital coupon for a free item. The deals are hosted on a page within kroger.com and can only be downloaded on the designated day, but can be used within two weeks. Customers can sign up for text message reminders to alert them to the latest offers. ____________________________________________________ Mix & Match Regular sale offering loyalty cardholders $5 off the purchase of five qualifying SKUs. ____________________________________________________ Fuel Points Loyalty cardholders earn one point for every $1 they spend. Gift cards are worth double points and filling qualifying prescriptions provides 50 points. Customers can redeem 100 points to receive 10 cents off per gallon of gas at Kroger fuel centers or participating Shell stations for a maximum discount of $1 per gallon. Periodic promotions increase the standard rewards. ____________________________________________________ Rx Savings Club: Members pay $36 per year or $72 for a family of up to six members including pets to receive more than 100 common prescriptions for free, $3 or $6, plus discounts on more than a thousand other generic prescriptions. ____________________________________________________ Honoring Our Heroes The retailer runs an annual 5K race to raise money for veterans’ organizations. The event was virtual in 2020 due to the COVID-19 pandemic. ____________________________________________________ Hunger Relief In 2017, Kroger launched an ambitious “Zero Hunger | Zero Waste” initiative, pledging to eliminate company food waste and end hunger in its operating area by 2025. The nonprofit Zero Hunger | Zero Waste Foundation was founded in 2018 to handle the effort. ____________________________________________________ Kroger Community Rewards The retailer makes annual donations to nonprofit organizations, with funds distributed based on how much is spent by loyalty cardholders who have linked their accounts to specific groups.
Buy in Bulk and Save The retailer offers contractors discounts if they purchase a large amount of a single product, buy select SKUs in prepackaged bulk quantities, or make a purchase of at least $1,500. ____________________________________________________ Price Match Guarantee Shoppers who find a lower price on a product stocked at Lowe’s from a local or online competitor can present proof to an employee in store to match that cost. ____________________________________________________ Deal of the Day A deep discount, typically 30%, offered on several SKUs daily. ____________________________________________________ Safe and Affordable Housing Lowe’s has contributed more than $65 million to Habitat for Humanity International since 2003, including sponsoring the nonprofit’s Neighborhood Revitalization program. The retailer also contributes to home repair nonprofit Rebuilding Together. ____________________________________________________ Skilled Trade Education Lowe’s partners with SkillsUSA, the United Service Organizations, AMVETS and other nonprofits focused on education, job creation and community investment programs. The retailer is the lead sponsor of Generation T, a program designed to encourage people to pursue trade careers by connecting them with apprenticeship programs and jobs. More than 1,000 Lowe’s employees receive training in fields including plumbing and carpentry each year through the Track to the Trades program. ____________________________________________________ Disaster Relief Lowe’s partners with the American Red Cross, Reach Out WorldWide, Operation BBQ Relief, Federal Alliance for Safe Homes and other nonprofits to assist with clean-up and rebuilding efforts in the wake of wildfires, hurricanes and other natural disasters. ____________________________________________________ Military & Veteran Support Lowe’s employs more than 20,000 veterans and provides training to help veterans find trade or technology jobs through a partnership with Generation T and AMVETS. Active military personnel and veterans receive a 10% discount on eligible products every day.
mPerks Members can clip hundreds of digital coupons each week via a dedicated microsite (meijer.com/mperks), the retailer’s mobile application or by entering their registered phone number at checkout. An mPerks Rewards program provides a discount on a future trip after making a qualifying purchase. ____________________________________________________ Simply Give Meijer sells $10 donation cards in stores that are converted to food-only gift cards and given to local food pantries. The retailer double-matches shopper donations on select days three times a year during the spring, fall and holiday seasons, with plans to run the latter two flights back-to-back in 2020 to ensure maximum support of food pantries as it could not solicit its typical additional donations from co-sponsors of the annual Meijer LPGA Classic event cancelled due to the COVID-19 pandemic. Meijer also runs a food rescue program, donating meat, cheese, deli and bakery items to those same food banks. ____________________________________________________ The Fred & Lena Meijer Scholarship Originally established in 1975 to assist the children of Meijer employees, the program has expanded to also include employees themselves, annually awarding a scholarship via the Grand Rapids Community Foundation based on financial need, community involvement and academic achievement. ____________________________________________________ Breast Cancer Awareness Meijer funds mobile mammography units operated by Spectrum Health’s Betty Ford Breast Care Services and supports the National Breast Cancer Foundation’s Pink Ribbon Produce Program during Breast Cancer Awareness Month. ____________________________________________________ Shop With a Hero Meijer hosts more than 100 events at which underprivileged children shop for holiday gifts for themselves and their families with area police, firefighters and Marines. ____________________________________________________ Very Merry Meijer Since 2014, each store has randomly selected a shopper to receive their purchase for free. In 2019, the winners received a $1,000 holiday shopping spree with the help of two personal shoppers. ____________________________________________________ Hams for Hunger Meijer partners with Hormel Foods to donate hams to Feeding America West Michigan to support local families struggling with food insecurity.
Club Publix Launched in March 2020, Club Publix is the grocer’s first loyalty membership program offering exclusive member perks, personalized content, early sale notifications and the ability to scan the Publix app to pay and receive e-receipts. ____________________________________________________ Aprons Simple Meals Weekly recipe ideas for dinners that can be prepared in an hour or less. The recipes are published in the circular and distributed on postcards at in-store kiosks that hosted regular sampling and cooking demonstrations before the COVID-19 pandemic. Demonstration videos are also posted on the retailer’s YouTube channel as part of its free-to-watch Aprons Cooking Class series. ____________________________________________________ Baby Item Sale In-store and digital coupon booklets and one-sheets deliver limited-time savings on diapers, baby food, formula and other related products from varying manufacturers. ____________________________________________________ Publix Partners A percentage of each eligible transaction made using a Club Publix card that’s connected to a Publix Partners account goes to a participating school. The program has contributed $37.7 million to more than 4,600 schools across the Southeast. ____________________________________________________ Be a Fan Annual cause campaign with fellow supporter Procter & Gamble benefiting the Special Olympics by enticing donations with coupons. ____________________________________________________ March for Dimes A longtime, annual campaign soliciting donations for the nonprofit, dangling coupons as a reward to contributors. Kimberly Clark and Colgate-Palmolive have previously taken part in the program. ____________________________________________________ Children’s Miracle Network An annual spring campaign offers coupons in exchange for $1, $3 or $5 donations. The retailer has raised more than $47 million for 27 designated hospitals throughout the Southeast. ____________________________________________________ United Way Publix is one of the biggest U.S. contributors to the nonprofit, matching donations made by individual employees. ____________________________________________________ Food for Sharing: A spring and fall checkout fundraiser for local food banks.
Instant Savings The retailer has long distributed a monthly “Instant Savings” catalog to spotlight members-only offers on private labels and national brands in print and online at the start of each month, and added weekly digital Instant Savings to its website in May in response to shifting shopper behavior during the COVID-19 pandemic. ____________________________________________________ Sampling Events One of Sam’s Club’s main promotional activities has been its sampling events. Before the COVID-19 pandemic, all stores conducted food sampling at dedicated stations on a daily basis. ____________________________________________________ Health Care Screening Periodic pharmacy events that offer tests and information on glucose, cholesterol, risk ratios, blood pressure, body fat percentage and vision. ____________________________________________________ Children’s Miracle Network During the annual “Miracle Balloon” campaign, Walmart and Sam’s Club solicit $1, $2 or $5 donations for the nonprofit at checkout. In 2020, the four-week campaign kicked off in June. ____________________________________________________ American Diabetes Association Local Walmart and Sam’s Club stores typically fundraise for the organization’s Tour de Cure bicycle event that supports people affected by type 1 and type 2 diabetes. ____________________________________________________ Box Tops for Education General Mills often provides an exclusive overlay to its evergreen, back-to-school cause campaign. ____________________________________________________ Feeding Reading A tie-in to Kellogg’s annual promotion to offer one free book plus one to be donated to a local school with purchase of a qualifying SKU in custom packaging from brands including Pop-Tarts, Keebler and Pringles.
Target Circle Launched at all stores in October 2019, the loyalty program provides members with 1% back on purchases, a special gift on their birthday, digital coupons, and the opportunity to earn votes to influence which nonprofit receives donations from the mass merchant. Offers are redeemed at checkout using a phone number, the retailer’s mobile application or a connected RedCard. ____________________________________________________ RedCard The branded credit card provides users with a 5% discount on in-store and online purchases, free shipping on most items, and an extra 30-day window for returns and exchanges. Cardholders also periodically get access to exclusive items or discounts. ____________________________________________________ Feeding America The retailer has supported the nonprofit since 2001, donating millions of pounds of food each year. ____________________________________________________ Military & Veterans Target has been a member of the Veteran Jobs Mission since 2014, hiring thousands of veterans and their spouses, and offering benefits for activated reservists. The retailer has also donated more than $2 million to support active service members, veterans and their families through organizations including the United Service Organizations and Operation Gratitude. ____________________________________________________ St. Jude Children’s Research Hospital Target has raised millions of dollars to fund the hospital’s research into childhood cancer and other life-threatening diseases and operates Target House, a space where families can stay for free while their child undergoes treatment. ____________________________________________________ Soccer Target has partnered with the U.S. Soccer Foundation to create 100 new soccer fields in an effort to provide families a safe place to play. Each store and distribution center also provides a $1,000 grant each year to youth soccer programs to pay for equipment, training and coach development. ____________________________________________________ Target Foundation The organization has historically focused on helping underserved communities in the Twin Cities but expanded its reach in 2019 to address widening socioeconomic gaps around the U.S. and the world.
Balance Rewards Program members gain access to sales and promotional pricing while earning 10 everyday points for every $1 spent in-store or online. Additional points are given for eligible purchases. The points are converted into “Redemption Dollars” (1,000 points equal $1) that can be used on future purchases. ____________________________________________________ Beauty Enthusiast Balance Rewards members who join the club receive 5,000 points for every $50 spent on beauty products. ____________________________________________________ Balance Rewards for Healthy Choices Balance Rewards members who register earn 100 points for every weekly challenge they complete, plus a bonus four completing four-week challenges. ____________________________________________________ Register Rewards Program delivers next-trip savings with in-store purchase of designated products via Catalina coupons printed at checkout. The rewards typically expire in two weeks. ____________________________________________________ Paperless Coupons Integrated into the retailer’s mobile application, digital circular and digital version of its coupon book, the program allows loyalty cardholders who log in to “clip” the offers to their cards. ____________________________________________________ Deals of the Week Special pricing on purchase of select items in stores, while supplies last. ____________________________________________________ AARP AARP members who link the card to their Balance Rewards account receive exclusive benefits, including 5 times everyday points on purchases of Walgreens brand health and wellness items. ____________________________________________________ Prescription Savings Club An annual membership ($20 for individuals, $35 for families) provides discounts on the cash price of brand-name and generic medications as well as other products and services. ____________________________________________________ Red Nose Day Official retail partner of Red Nose Day supports the campaign to end child poverty, with vendor partners helping Walgreens raise money each spring. In 2020, the retailer didn’t sell any of the effort’s iconic red noses due to the COVID-19 pandemic. ____________________________________________________ Vitamin Angels Walgreens typically donates 1% of participating products’ retail sales to Vitamin Angels, which provides vitamins to undernourished children and expectant mothers around the world. ____________________________________________________ Me to WE/WE Teachers Partners with the ME to WE Foundation to raise money for and support WE Teachers, a program offering free tools, resources, trainings and awards to educators. ____________________________________________________ Get a Shot. Give a Shot Annual program typically runs September through January. Retailer donates the value of one vaccination to the United Nations Foundation and its Shot@Life program for every shot administered in stores.
Walmart+ A subscription service akin to Amazon that includes perks like same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early access to deals. ____________________________________________________ EDLP The retailer’s “everyday low price” positioning is a key message in ad campaigns. ____________________________________________________ Rollback Deep, long-term discounts on select merchandise. Although Rollbacks technically are an exception to EDLP, they often are a key message appearing on signage placed throughout stores. They also are considered to be among the best ROI-driving programs in retail. ____________________________________________________ Best of Baby Month A periodically activated platform spotlighting baby products with a unifying signage package and heavy digital support that has at times included a sustainability-focused car seat trade-in event with TerraCycle. ____________________________________________________ Wellness Days Since 2014, Walmart has regularly hosted in-store events offering free health services and resources while shining a spotlight on relevant manufacturers. In 2020, the event morphed into a virtual health care forum as in-store activities became limited in response to the COVID-19 pandemic. ____________________________________________________ Project Gigaton A Walmart initiative introduced in 2017 that recognizes suppliers (including those of private label products) for reducing emissions with the goal of avoiding one billion metric tons of greenhouse gasses from the global value chain by 2030. ____________________________________________________ Supplier Inclusion An initiative supported by a dedicated e-commerce shop that provides companies owned and operated by minorities, women, veterans, members of the LGBTQ+ community and people with disabilities opportunities to grow and develop their businesses. Walmart and Sam’s Club sourced more than $11 billion from diverse suppliers in fiscal 2019. In 2020, Walmart and the Walmart Foundation also committed $100 million over the next five years to create a new center to address systemic racism in society and accelerate change. ____________________________________________________ Children’s Miracle Network Walmart locations have long support local CMH hospitals by soliciting donations at checkout, in stores and online, and via store-level employee efforts. Though large-scale marketing support has waned, some brands still deploy signage touting their contributions. ____________________________________________________ Investing in American Jobs Many major U.S. manufacturers are part of this program supporting Walmart’s pledge to buy more than $250 billion worth of American-made products. Custom P-O-P materials, a “Made in America” logo for manufacturer partners and digital activity typically drop in time with patriotic holidays. ____________________________________________________ Fight Hunger. Spark Change A campaign enlisting customer donations and manufacturer support benefits Feeding America and often includes custom packaging. Online donations launched early in 2020 as a response to the COVID-19 pandemic.
