Connections:
the companies that remain nimble and find innovative ways to capture an audience are the ones that provide the greatest partnerships for convenience.
History
Since its founding nearly 160 years ago, Swisher has manufactured the highest quality tobacco products. It all began when David Swisher received a small cigar business as a debt settlement and began selling hand-rolled cigars out of a wagon with his sons. When his sons bought the company, their drive to deliver better, faster and more innovative products was evident early on and remains to this day.
Businesses
Swisher has organized into five strategic businesses. Each is purposefully positioned to continue to provide category expertise, product knowledge and focus for you and your adult consumers.
Swisher Sweets Cigar Company
Fat Lip Brands
Drew Estate
Hempire
Rogue Holdings
Rogue Holdings empowers adult consumers to enjoy nicotine on their terms — 100% tobacco-leaf free nicotine products without smoke, liquid or vapor. With the modern oral nicotine category expected to grow 117% this year, representing nearly $522 million in sales,* trade partners like what they see from Rogue Holdings.
By embracing freedom while celebrating sustainability, Hempire 100% hemp rolling papers produces an ultra-thin, ultra-strong product that aligns with the values of modern hemp fans. As the #3 hemp paper brand by sales volume*, Hempire delivers innovative offerings and unwavering support to its partners.
Drew Estate leads the premium cigar category with visionary branding and market segment innovation, fortified by a unique omni-channel sales discipline and unmatched trade programming. Drew Estate is the king of virtuous value creation for retailers.
Fat Lip Brands delivers smokeless experiences in a variety of products that include dry snuff, moist snuff and chew. Enjoying high market shares and offering award-winning trade programs, Fat Lip Brands is positioned to help all its partners sustain success.
Leading the way with the #1 and #2 SKUs in the large cigar category — Swisher Sweets Original and Swisher Sweets Diamonds — and a robust 33% market share*, Swisher Sweets offers a one-stop-shop solution for its trade partners.
Connections across categories are more important than ever. Thoughtfully developing these businesses over time, Swisher is building upon a full portfolio of products that appeal to a wider and deeper pool of adult consumers.
Source: *MSAi Database as of 7/11/20
Simplified
Swisher’s Success Simplified program is a service model built around Swisher’s trade partners and focused on the needs of their businesses. This approach makes it easier for partners to do business with Swisher and reach their performance goals.
An important component of Swisher’s evolution is the creation of Success Simplified for its partners, to help them thrive through 5 key tenets:
Swisher never stops innovating the products, tastes and packaging that satisfy adult consumers. Swisher also has an eye to the future with innovative products like Rogue Nicotine On Demand® to satisfy adult consumers anywhere, anytime, in any form with a full line of modern oral nicotine products.
C-store growth depends on staying ahead of your adult consumers’ preferences. Swisher is the industry leader with the expertise to help retailers know their customers and position themselves for success.
The cornerstones of Swisher’s product portfolio are quality, consistency and product guarantees. Retailers can also rely on Swisher as a one-stop partner for the entire OTP shelf and emerging adjacent offerings.
Swisher believes that for success to be sustained, it has to be mutual. It is a philosophy and a practice. Product guarantees and trade programs such as Partners In Profit are primary, tangible illustrations of Swisher’s dedication to partner success.
Swisher does not simply deliver great products. It exceeds expectations — delivering advice, responsiveness, strategies and programs that store owners need to prosper.
Consumer
Swisher has been meeting the needs of adult consumers since its inception. From a category leader like Swisher Sweets all the way to the advancement of hemp-based and modern oral nicotine products, Swisher works hard to stay at the forefront of the adult consumer market, especially as those needs change and grow.
With more than 200 million adult consumers in the U.S., the company’s growth is intrinsically tied to how it pivots and evolves with its customers’ changing preferences. The ability to anticipate and meet market needs based on insights and research remains a key focus as Swisher delivers world-class products that exceed adult consumer expectations.
To embrace the changing behavior of the modern shopper, Swisher is always considering and acting on external factors that impact adult consumers’ purchasing decisions, such as new product releases, packaging and merchandising. Bringing this focus into our everyday support for our partners has been crucial for developing consistent programs and driving retail sales.
No two retailers are the same, and adult consumer tastes and preferences are constantly changing. Recognizing these truths, Swisher is constantly innovating and adapting its strategy to stay current and effective.
Our flagship brand, Swisher Sweets, continues to drive the large cigar market and bring adult consumers into stores. Even as the category and retail environment evolves, Swisher Sweets has stood the test of time and remains the top cigar brand worldwide. This only reinforces that consumers don’t just buy products; they seek out brands that speak to them and align with their lifestyle. Over the years, Swisher Sweets’ connection to modern lifestyle and culture has become evident, nowhere more so than within the music industry. Our desire to engage adult consumers where they are inspired us to create the Swisher Sweets Artist Project – a program designed to give back to the artist community that continues to organically support our brand.
Swisher International, Inc. has changed its corporate identity to SWISHER — signifying an expansion of its vision to create iconic brands and experiences for adult consumers, and to build superior relationships with its customers.
Through the unified strength of its strategic businesses — Swisher Sweets Cigar Company, Fat Lip Brands, Drew Estate, Hempire and Rogue Holdings — Swisher is creating a sustainable and prosperous future for its trade partners by focusing on evolving adult consumer tastes, improving processes and innovating new products.
Swisher expands
FUTURE GROWTH
Adult consumers are constantly evolving, and that includes the way they interact with the brands they purchase and the channels they shop in — including convenience.
No single business can be all things to all people. A defined strategy remains crucial. But retailers and brands must understand and accept the fact that their relationship with the adult consumer has grown more complex.
They offer an expansive product portfolio that spans both OTP and emerging adjacent categories to drive margins across your business, data-driven insights to provide the products and assortment your adult consumers want and a shared success service model that is focused on maximizing profitability across the OTP category and beyond.
Contact Swisher to discover more or place an order.
The Artist Project
Swisher has expanded its offerings to include smokeless tobacco products, premium cigars, and non-tobacco brands that appeal to diverse and changing adult consumer tastes. By bringing Hempire pure-hemp rolling papers and Rogue Nicotine On Demand® products into its lineup, Swisher is setting the standard for inspired enjoyment among its adult consumers.
Swisher has become a leading lifestyle brand with a global manufacturing presence in Santiago, Dominican Republic, in Esteli, Nicaragua, and in Wheeling, West Virginia.
Innovation
Insights
Action
Reliability
Shared Success
on
adult consumer lifestyle
From day one, Swisher has been driven by an entrepreneurial spirit and a passion to create.
Best known for its legendary Swisher Sweets cigars,
Today, headquartered in Jacksonville, Florida,
EXPLORE MORE
EXPLORE MORE
EXPLORE MORE
EXPLORE MORE
EXPLORE MORE
EXPLORE MORE
BACK TO THE TOP
X
The Artist Project
Success
New
As times change and shopper expectations evolve,
Fortifying
Company
The Adult
Through the Artist Project, Swisher Sweets has offered grants, professional support and a stage to up-and-coming artists who otherwise would not have had access to these resources. In addition to supporting emerging artists, the Artist Project has also driven engaging content and unique experiences to our adult consumers to keep Swisher Sweets top of mind and to support our brand in your stores.
Swisher gets it.
its vision,
its offerings
and
its focus
